The Food Model

Why do people eat food?

The logical and rational explanation would be - To gain the necessary nutrients the body needs in order to survive and function.

Therefore, designing a solution with this logical definition in mind, a reasonable outcome would be to develop a powder or pill that a person can ingest once a day that would provide all the necessary nutrients they need in a streamlined, and optimized delivery system. Hence, providing the consumer the benefit of saving both time and money.

But, we all know this solution would fail with most people.

Why?

Why do people actually eat food?

1. To survive

2. To socialize

3. To show social status

4. To savor

5. To express love

Plus many more.

Don't assume the rational and logical reason is the correct why for what may seem an obvious question. Find the real why (or whys) and create a solution for that.

Apply the Food Model to test assumptions of the logical "why".