Luxury items are popular because they are expensive and scarce.
Bargain items are popular because they are cheap and accessible.
Many people like Luxury items.
Many people like Bargain items.
Both are true.
The only loser is the Middle.
Bonus:
Use the Goldilocks Effect to place your Luxury item in the Middle between your Bargain item and an even more expensive Super Luxury item and people will buy the Middle because it is a Bargain.
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